As more and more people shift to shopping online, e-Commerce business owners and managers need to use high-quality photos of their products in their online shops. This is especially very necessary if you are in the clothing business because customers cannot try on or physically touch the clothes to feel the material before they make a decision to buy. Therefore, you need to be on top of your game when it comes to clothing photography for e-Commerce if you want to stand out and make it in a crowded marketplace and earn a good level of revenue.
Here are some tips to help you excel in clothing photography for e-Commerce stores:
Choose the background of the image carefully
As you take photos of your clothing products for your e-Commerce site, you need to be mindful of the background of the photo. It is advisable to go for a simple, clean background free of clutter so that all of the viewer’s attention will be on the object. With the potential customer’s focus on the object, they can envision themselves wearing the clothes and thus take action to buy your product.
When picking a suitable background, you can never go wrong with a neutral-colored or white backdrop because it makes the clothing stand out more and it has a more professional look. And for the addition of texture or some interest to the background, you can use a patterned fabric or a plain wooden surface as a background.
Understand proper lighting
Lighting is very important when it comes to clothing photography for e-Commerce because proper lighting makes a big difference in the quality of your shots. One of the secrets that product photography experts, such as Squareshot have mastered is using optimal lighting as they get the product shots.
Ideally, natural lighting should be used for shooting high-quality product photos for e-Commerce. This is because it gives a more realistic representation of the qualities of the fabric, for example, texture, and color. However, if you need to shoot your clothing photos indoors, you can do it near a big window, or you can use a light reflector or a softbox to create the impression of a natural glow.
Moreover, it is crucial to avoid using harsh, direct light as you do clothing photography for e-Commerce. Such lighting can distort the color of your clothing pieces and cast unwanted shadows on the objects.
Keep the poses simple
With clothing photography for e-Commerce, you need to understand that less is always better. So as much as you want to showcase the product from various angles, the objective is to let the buyers see it in a clear and straightforward way. The secret is to ensure the poses are simple and as natural as possible so the pieces speak for themselves. And to help the customers get a better idea about how the clothes fit, you can use mannequins or models.
Use professional photo equipment
The need to use professional cameras and other equipment such as tripods should not be up for debate for high-quality clothing photography for e-Commerce. You don’t have to rob a bank to buy top-of-the-line equipment like cameras, you can buy or rent a decent camera that has manual settings, and a tripod for stable shots.
Mastering the art of clothing photography for your e-Commerce site is a crucial thing to excel in your online clothing business. You need to understand lighting, choose the best backgrounds, keep the poses simple, and use professional equipment. You also have to know how to edit your object photos to adjust contrast and brightness, take care of some imperfections and ensure the shots are the best quality possible.